Your Work Is Changing
Maybe You Are Too
UNFOLD is a practice lab for people shaping learning, change and culture.
Practice new ways of seeing, sensing and creating movement — in yourself, with others and in organisations.
You know something needs to move.
You design a beautiful learning or change journey — but in practice, very little changes.
You see the pressure to “do something with AI”, while pilots and tools don’t create the behavioural change people are hoping for.
You try to move change through the organisation, but find yourself pushing, convincing and navigating stakeholders more than creating movement together.
You know your craft.
And yet, some challenges ask for more than another programme, framework or tool.
Something needs to move. But how?
Shift
Systemic change isn’t created by adding another manual, programme or tool.
It happens when people can see, sense and shape what needs to move — together.
From head, heart and hands.
From within the system, not from the outside.
This is something you can practise.
Unfold
A practice lab for L&D professionals who want to create movement in complex organisations.
You bring the real work.
We create space to see, sense, shape, share, reflect and embody.
Together, we explore what becomes possible when you stop trying to solve everything — and start practising what might move.
Learning by doing. Moving by practising.
one method - three shapes
Lab
You, with peers
You're not starting from zero. You're carrying something that isn't moving — bring it. In pods of 3, you see what's actually blocking movement, design one small move that fits your reality, and test it inside your own organisation.
From €495.
Bespoke
You and your collegues
The same design movement, built around your own context to break down silos and actively design together with colleagues.
3 months · you and your cross org collegeas
From €2,950.
Field
The recurring rhythm
Meet 4x a year with other thinkers to break open your perspective and trust the process of serendipity.
A recurring space to meet, explore and practise with the Unfold community.
4 x py · learning profs & outsiders
€50 per session or €75 per year.
What Krista experienced during the Lab
“I was feeling stuck — personally, professionally — and the chaos of AI was closing in on me. It really helped me feel my feet on the ground again, and feel stable and solid.”
— Krista, Professor of Instructional Design and Technology, did the Lab in 2026
This was her question.
How do I start the movement within my university, position myself in it, and actually get moving with my AI programme?
This is what she discovered.
Her position as "the weaver" — together with her allies, and her own story within it.
This is what she tried.
Her first prototype of the design question around her AI programme.
This is what happened.
She first grounded herself in her position within the organisation — and eventually embodied that position by forming her own group: the Capability Collective. From there, she can move forward as its leader.
How We Practice
We move through six ways of working:
Land
arrive and pay attention
Share
bring others into the work
Sense
notice what is really happening
Reflect
learn from what happens
Shape
make possibilities tangible
Embody
carry it into your practice
Unfold is the place where leaders stop knowing and start becoming.
Not for everyone. For the people who have known long enough that something needs to change — and finally have a place where they can actually become it.
Mission
We create intimate spaces where leaders stop performing what they know and start becoming who they need to be — through experience, practice, and each other.
Vision
The vision: a movement of leaders who don't wait for permission to make learning alive — because they've done it themselves first. Leading from body, heart and mind. Out of love, not fear."